STOCK SPIRITS GROUP SCOOPS TOP ADVERTISING AWARDS
Mon. 7 April, 2008
Stock Plzeň Božkov has recently taken the top award, the Golden Nutcracker, from the Art Directors Club of the Czech Republic for its latest TV advertising for Fernet Stock.
This is high acclaim indeed, for a campaign that’s already delivering considerable marketplace success – pushing up spontaneous awareness by 30 percentage points to nearly 90% and building consumer loyalty – as the “most consumed” brand – by 10% to 36%.