NEW INTERNATIONAL SPIRITS GROUP HONOURED WITH INDUSTRY ACCOLADES
Mon. 15 September, 2008
Stock Spirits Group Awarded ‘CoolBrand’ Status and other awards
Stock Spirits Group, Central Europe’s leading branded spirits producer has achieved widespread recognition from independent industry experts for innovations across its expanding premium drinks portfolio. In addition to continued preferred brand status in each product’s local country of origin, the accolades reflect the growing international appeal of Stock’s winning ‘traditional recipes, rooted in heritage’ formula.
The awards are as follows:
- In Poland, Wódka Żołądkowa Gorzka has been honoured with ‘Coolbrand’ status by Superbrands, the global branding recognition firm. The independent selection process took into account the views of consumers and global drinks industry experts. Poland’s most popular flavoured vodka is now grouped with international brand luminaries such as such as Adidas, Lavazza, Nokia, Google, Nike, Diesel and Saphora.
- Wódka Żołądkowa Gorzka also won double gold medals at the Central Europe Wine and Spirits Challenge. A jury including Robert Joseph, the world renowned wine and spirit expert, awarded firsts to Wódka Żołądkowa Gorzka in the spirits beverage sector and Żołądkowa Gorzka Special Edition in the best spirits category.
- In the Czech Republic, Fernet Stock has been awarded a Golden Nutcracker for its latest TV advertising promotion. Stock Plzeň Božkov received the award from the Czech Art Directors Club for the campaign, which is already commanding X% / considerable market share. Through this advertisement, spontaneous awareness of Fernet Stock has reached nearly 90%, an increase of 30 percentage points, while customer loyalty - as the ‘most consumed’ brand - has risen from 10% to 36%.
- At the prestigious San Francisco World Spirits Competition, Limonce and GranGala were awarded gold medals by a panel of qualified professional tasters. Now in its eighth year, the competition is the largest of its kind with more than 800 entrants from 63 countries.
Czysta DeLuxe has already picked up a variety of awards across Europe. Although less than a year old, industry bodies including Taste & Quality Institute, Drinks International, Handel Magazine and Central Europe Wine and Spirit Challenge have all bestowed honours.
Commenting on the wins, Neil Everitt, CEO, Stock Spirits Group said:
“Stock Spirits Group brings together some of Central Europe’s foremost spirit brands. I am delighted with these awards which reflect consumer buying and taste preferences, as well as further recognition of our brand strengths by independent industry experts. Congratulations to all our employees and suppliers across Europe for maintaining our position as Central Europe’s leading branded spirits producer”.